A t r i u m - media e cidadania

Blogging, Journalism and Credibility - conclusões

Estão já disponíveis, desde quinta-feira passada, as conclusões da conferência "Blogging, Journalism and Credibility" que reuniu, na Universidade de Harvard, muitos dos mais reputados bloggers norte-americanos em finais de Janeiro deste ano.
Podemos ainda aceder a alguns dos textos especialmente escritos para a conferência e a transcrições integrais das sessões.
Ideias chave:
1 - The new emerging media ecosystem has room for citizens’ media like blogs and professional news organizations. There will be tensions, but they’ll complement and feed off each other, often working together.
2 - The acts of "blogging" and "journalism" are different, although they do intersect. While some blogging is journalism, much of it isn't and doesn't aim to be. Both serve different and valuable functions within the new evolving media ecosystem.
3 - Ethics and credibility are key, but intangible. There are no clear answers about how credibility is won, lost, or retained - for mainstream media or bloggers. It’s impossible and undesirable for anybody to set "ethical standards" for bloggers, but is clear that certain principles will make one more likely to achieve high credibility. Transparency is a key part but isn’t enough. It also depends on a relationship of trust that is cultivated between the media organization or blog and the people it aims to serve.
4 - Many media organizations now see blogging - or the use of some form of participatory citizens' media - as a way to build loyalty, trust, and preserve credibility. They are still experimenting with ways to do that.
5 - New experiments in citizens’ journalism are emerging.
6 - Opening up online archives of news stories for free public access may make business sense in addition to bolstering credibility and audience loyalty.

Este último ponto ganha - para o enquadramento português - particular relevância numa altura em que o diário Público anuncia a sua intenção de partilhar, a breve prazo, o caminho dos conteúdos pagos com o Expresso.